1. What cookies are
Cookies are small text files placed on your device when you visit a website. They're widely used to make sites work, work better, or work in ways that report information back to the site owner. We also use similar technologies like local storage, pixel tags, and SDKs — for simplicity, we call all of these "cookies" in this policy.
2. Categories of cookies we use
| Category | Purpose | Examples | Consent required? |
|---|---|---|---|
| Strictly necessary | Run the site, remember your cookie consent, secure forms | Session cookies, CSRF tokens | No (always on) |
| Analytics | Understand how visitors use the site so we can improve it | Plausible, Fathom, or similar privacy-friendly analytics | Yes (EU/UK + opt-out US) |
| Marketing / advertising | Measure ad campaign performance and retargeting | If used: e.g., LinkedIn Insight Tag, Reddit Pixel, Google Ads | Yes |
| Embedded media | Power embedded videos, demo widgets, or third-party content | YouTube, Cal.com, Crisp/Intercom | Yes (where the third party sets cookies) |
What we don't use: We don't currently use cross-site advertising cookies that profile you across the web for behavioral targeting. If that ever changes, we'll update this policy and re-prompt for consent.
3. Specific cookies (current list)
This list is updated periodically. The exact set of cookies depends on which third-party tools we currently use.
| Cookie / technology | Provider | Category | Lifetime | Purpose |
|---|---|---|---|---|
tt_consent | TagTier | Strictly necessary | 12 months | Stores your cookie preferences (set on Accept or Reject) |
tagtier.shop (localStorage) | TagTier | Strictly necessary | Until cleared | Remembers a returning merchant's Shopify domain so they don't see the marketing page on every visit |
| Google Tag Manager loader | Google (GTM) | Analytics | n/a | Loads other tags on accept. Container GTM-NXX7J3NV. Loaded only after you accept cookies. |
_ga, _ga_<ID> | Google (GA4, via GTM) | Analytics | ~13 months | Aggregate, IP-anonymised site analytics. Loaded only after you accept cookies. |
_clck, _clsk, CLID (or similar) | Microsoft (Clarity) | Analytics | Up to 12 months | Aggregate session-replay and heatmap data on the marketing site. Sensitive form fields are masked at capture. Loaded only after you accept cookies. |
The cookie set during any given visit depends on which providers we have configured at the time. If you click "Reject optional" in the banner, only tt_consent is set; no analytics cookies are placed. You can re-open the banner from the "Cookie preferences" link below at any time.
4. How to manage cookies
You can manage cookies in three ways:
- Re-open our consent banner. Open cookie preferences → — make a fresh choice or change your previous one.
- In your browser. Most browsers let you block or delete cookies. See aboutcookies.org for instructions.
- Third-party opt-outs. For specific tools (e.g., Google Analytics, LinkedIn), you can opt out via their controls.
If you block strictly necessary cookies, parts of the Site may not work properly.
5. Do Not Track
The Site does not currently respond to "Do Not Track" browser signals because there is no industry consensus on how to interpret them. We do honor Global Privacy Control (GPC) signals where applicable, treating them as an opt-out of "sale" or "sharing" under California law.
6. Changes
We may update this Cookie Policy from time to time. Material changes will be communicated through the consent banner or by other prominent notice on the Site.
7. Contact
For questions about cookies or to make a privacy request:
TagTier Privacy Team
Email: privacy@tagtier.com