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Notes on Shopify pricing, wholesale, and what's coming next.

Practical guides for merchants navigating the 2026 Shopify pricing changes — Scripts deprecation, native B2B limits, subscriber pricing, and the apps fighting over the gap.

Featured

Guide · Urgent Shopify Scripts deprecation: the 2026 migration checklist April 15, 2026: editing locked. June 30, 2026: Scripts stop executing. Here's exactly what to migrate, what's safe to delete, and how to test before the cutoff. 8 min read Guide Shopify wholesale pricing without Plus: the 2026 playbook Native B2B helps but caps you at 3 catalogs. Plus costs $2,300/mo. Here's what apps actually replace and where they fall short. 12 min read

Guides

Guide Recharge subscriber pricing without spreadsheets Why subscriber prices drift on renewal, what Recharge does and doesn't lock, and the cleanest pattern for "subscribe & save" that survives a price change. 7 min read Guide How to show wholesale prices to logged-in customers (no theme code) A practical walkthrough — customer tags, App Proxy, what shows on PDP vs cart vs checkout, and the gotchas that break Shop Pay. 9 min read Guide Stop your staff discount code from leaking — tag-based pricing Discount codes end up on Honey within a week. Tag-based pricing is closed-loop: only logged-in customers with the right tag see the price. 5 min read Guide Shopify B2B's 3-catalog limit: workarounds, costs, and when to switch Native B2B caps you at 3 catalogs across all markets. If you have 4+ wholesale tiers, your options are: pay for Plus, switch apps, or rethink your tier model. 6 min read Guide Pricing tier governance: rollback, audit, and version control When wholesale customers see retail prices, you find out from a screenshot. Here's the audit + rollback workflow we wish every pricing app had. 8 min read Guide Running DTC and wholesale on one Shopify store Two stores means two truths. The case for running both on a single storefront, and the four pieces you actually need to make it work. 10 min read

Comparisons

Comparison Native Shopify B2B vs apps: when does each win? Native B2B is now on every paid plan. We map every feature, every limit, and the four scenarios where an app still beats native. 11 min read Comparison TagTier vs Bold Custom Pricing Bold has been the default for years. Honest comparison — pricing, Functions readiness, audit, and when each one's the right call. 6 min read Comparison TagTier vs Wholesale Pricing Discount (WPD) WPD is the most comprehensive wholesale app. We're the most focused. Here's how to pick. 5 min read Comparison TagTier vs Wholesale Gorilla Gorilla goes broad: catalogs, NET terms, signup. We go narrow: price tiers done right. Side-by-side. 6 min read

Case studies

Real merchants, real numbers. Browse all case studies →

Case study Hybrid DTC + wholesale: cutting from 4 apps to 1 A $4M coffee brand replaced Bold + Scripts + a wholesale plugin + a discount stack with one TagTier install. What broke, what got faster, and what they kept. 8 min read Case study Recharge subscriber pricing that survives renewals A skincare subscription brand stopped getting refund requests from price-mismatched renewals. The migration took an afternoon. 7 min read

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All posts are now live — twelve guides and comparisons covering Scripts deprecation, native B2B vs apps, wholesale without Plus, Recharge subscriber pricing, staff/ambassador pricing, the 3-catalog limit, pricing governance, and three competitor comparisons. New posts will land monthly.