Why this comparison exists
Bold Custom Pricing has been the default wholesale-pricing answer on Shopify for years. It is widely installed, widely deprecated by the Shopify Scripts cutoff, and widely up for replacement in 2026. If you are reading this you are probably either looking for an alternative or evaluating a new install. Here is the honest comparison.
Side-by-side
| TagTier | Bold Custom Pricing | |
|---|---|---|
| Starting price | $29/mo (Free for dev stores) | $39.99/mo |
| Top tier price | Higher tier coming soon | $199.99/mo |
| Depends on Shopify Scripts | No | Migrating off |
| Customer-tag-based pricing | Yes | Yes |
| Quantity breaks | Yes | Yes |
| Recharge integration | Yes — subscriber price-lock on renewal | Limited |
| Audit log + 1-click rollback | Yes | No |
| Child-product inventory sharing | Yes | No |
| Time to first published rule | ~20 min on a dev store | Variable, often longer |
| App admin UX | Modern, focused | Older interface |
Where Bold still wins
This is the section you should read most carefully if you are considering staying on Bold.
- You are already on Bold and stable. If your pricing rules have been running cleanly and nothing about the Scripts deprecation forces a migration on your specific setup, the safest move is "do nothing." Migrating any pricing system risks customer-facing math errors.
- You use the broader Bold suite. Bold has a portfolio of apps (Subscriptions, Bundles, etc.). If you are deeply integrated, ripping out Bold Custom Pricing in isolation may not make sense.
- You need features specific to Bold. Bold has more than a decade of feature accretion. There may be a specific Bold-only behavior your store relies on.
Where TagTier wins
- The Shopify Scripts deadline is forcing a move anyway. If your wholesale logic touches Scripts and you have to migrate before June 30, 2026, picking an app that has no Scripts dependency (rather than one mid-migration) is lower risk. See our Scripts deprecation guide.
- You run hybrid (DTC + B2B + subscribers + VIP) on one store. Bold is wholesale-leaning; TagTier is built for the hybrid case from day one.
- Audit + rollback matters to you. When wholesale customers see retail prices by accident, you find out from a screenshot. Bold doesn't ship rule-level rollback. TagTier does.
- Lower price at the entry tier. $29 vs $39.99 — real savings if you're price-sensitive, and Free covers dev stores so you can validate without spending.
- Cleaner, smaller surface area. Six features, focused. Less to misconfigure.
Migration effort
Most stores moving from Bold to TagTier are done in an afternoon for the rule setup, plus a 1–2-week parallel-run period. The pattern is in our Scripts migration checklist — same shape, different replacement.
Honest recommendation
If your Bold setup is stable, your tier count is reasonable, and you are not on Scripts: stay on Bold. If you are migrating off Scripts, running hybrid (subscribers/VIP/B2B), or paying $80–$200/mo for Bold and feeling it: switch.