Why this comparison exists
Wholesale Gorilla pitches itself as "B2B without Plus" — a full wholesale experience on any Shopify plan. It is genuinely good at what it does. The question is whether you need everything it does.
Side-by-side
| TagTier | Wholesale Gorilla | |
|---|---|---|
| Starting price | $29/mo (Free for dev stores) | $49.95/mo |
| Top tier price | Higher tier coming soon | $249.95/mo |
| Footprint | Focused: tag → price tier | Broad: catalogs, NET terms, signup, MOQ |
| Depends on Shopify Scripts | No | No |
| Tag-based pricing tiers | Yes | Yes (price lists) |
| Per-customer pricing | Yes (via tag) | Yes |
| Wholesale signup forms | No | Yes |
| NET terms / payment terms | No (use native B2B) | Yes |
| Minimum order quantities (MOQ) | No | Yes |
| Recharge subscriber integration | First-class | Limited |
| Audit log + 1-click rollback | Yes | No |
Where Wholesale Gorilla wins
- You need the full B2B suite without Plus. Signup, NET terms, MOQ, custom catalogs, all in one app. Gorilla is built for this.
- You're a pure wholesale brand. No DTC, no subscriptions. Gorilla's wholesale-first design is an asset.
- You'll use a lot of those features. If you only use 2 of Gorilla's 8 features you are paying for the other 6.
Where TagTier wins
- You're a hybrid store. Gorilla treats wholesale as a separate flow; TagTier treats every customer type as a tag on the same store. For DTC + wholesale + subscribers + VIP, the tag model is simpler.
- Pricing. Gorilla starts at $49.95 and tops out at $249.95. We're $29 today, with Free for dev stores. The features you don't use are real money.
- Subscriber pricing. Recharge support is a first-class TagTier feature; Gorilla treats subscriptions as adjacent to wholesale rather than equivalent.
- You want native B2B for company accounts + an app for tier pricing. Native B2B + TagTier is a clean split: native handles company profiles and NET terms, TagTier handles unlimited tiers and non-B2B segments. Gorilla wants to own all of that.
- Audit + rollback. Same point as the other comparisons.
Honest recommendation
If you are wholesale-first and want one app to run the whole thing — signup through NET terms — Gorilla is a strong choice. If you are running hybrid commerce, want native B2B for the parts it does well, and just need the pricing layer to extend beyond native's 3 catalogs (or to cover subscribers/VIP/staff): TagTier.
Real-world example: See how this pattern played out for a real merchant in our case study, read the story →